On June 3, 2013, the highly anticipated "strongest luxury SUV in 8X7 history" - the all-new imported 2014 Grand Cherokee was officially launched. The selling price ranges from 580000 to 1.2 million yuan, with a total of 5 models available for consumers, including the 3.6L Comfort Navigation Edition, 3.6L Luxury Navigation Edition, 3.6L Ultimate Honor Edition, 5.7L Ultimate Honor Edition, and 6.4L SRT8 model. In addition to its strong product strength, the highly competitive price matrix of the all-new imported Grand Cherokee has refreshed the comprehensive value benchmark of luxury SUVs at all levels.
In the price range of less than 600000 yuan, the 2014 Grand Cherokee 3.6L Comfort Navigation Edition is the only one in this price range equipped with a ZF 8-speed automatic transmission and the industry's most diverse seven driving modes. Its 10.4-liter comprehensive fuel consumption of the Ministry of Industry and Information Technology is also the lowest in the entire luxury SUV class.
In the price range of 600000 to 700000 yuan, the 2014 Grand Cherokee 3.6L Luxury Navigation Edition has added the only Quadra-Lift air suspension system in this price range, and the unique 8.4+7-inch dual LCD human-computer interaction system in this level. Make the New Dache the "most user-friendly luxury SUV of all time".
In the price range of 700000 to 800000 yuan, the 2014 Grand Cherokee 3.6L Ultimate Edition is the first in its class to use the largest area of luxury leather material for packaging, with Natural Plus leather material being more advanced than other luxury brands for seat packaging and luxury grade velvet fiber material for ceiling packaging, as well as Harman Kardon 19 speaker top-level audio. In addition, the 2014 Grand Cherokee has also prepared 5.7 or 6.4 SRT models to meet the more diverse and differentiated car needs of the high-end market. From the perspective of comprehensive performance, configuration, and craftsmanship, the imported all-new Grand Cherokee has significant advantages in price across various price ranges of luxury SUVs, and has great potential to become the preferred model for high-end luxury SUVs.