Firstly, the vehicle body is becoming larger. The wide body pickup trucks represented by Fengjun and Haige Yujun (New Isuzu) have entered the market and begun to guide the demand for wide body large pickup trucks. Secondly, the technological content of the product is constantly improving. Engine electronic injection, electronic control technology, and safety control systems have been widely used in pickup truck products, effectively meeting consumers' demands for fuel consumption and safety. Finally, there is a shift towards passenger functionalization. Mainstream pickup truck high-end models offer passenger car configurations such as leather seats, DVD, electric seats, ABS, environmentally friendly air conditioning, central locking, power steering, adjustable steering wheel, electric lifting glass, electric rearview mirrors, aluminum alloy wheels, leather seats, airbags, and electric sunroof.
Nowadays, the consumption of high-end luxury pickup trucks is rapidly increasing, with a trend towards mid to high-end sedans and multifunctional vehicles in terms of functionality. With the increasing Europeanization of Chinese lifestyles, pickup trucks have been sought after by many Chinese people. Especially for some wealthy domestic classes, they are no longer satisfied with the sense of identity brought by sports cars and SUVs, but pursue independent and stylish large pickup trucks.